We know for a fact that Americans love to watch online videos. In fact we love it so much that one day it might even end the television industry. The 2012 US Digital Future In Focus Report states that Americans streamed 43.5 billion videos in December 2011. Yes that’s billion with a B. A staggering 44% rise from 2010. That’s not the only thing on the up, the average view time per video, average videos watched per user, and total ads viewed and streamed are sky rocketing. We are in the online video age and according to ComScore, YouTube is one of the main driving forces.
As reported by TechCrunch here are some stats on American Video streaming Habits comparing December 2011 to December 2010:
- The average video view length is up from 5 minutes to 5.8 minutes, showing an increasing willingness to watch longer form content
- The average viewer watches 239 videos per month
- Video advertising volume is rising faster than total videos streamed. The ratio of the number of video ads to total videos grew from 12.8 percent to 14.1 percent, with video ad volume up 20% to 7.1 billion ads served this year
- YouTube and other Google sites account for 21.9 billion of the 43.5 billion video view in December –50.4% of the total market. VEVO ranked 2nd with 801 million (1.8%), Hulu was 3rd with 777 million (1.8%), and Netflix was 4th with 431 million (1%)
- YouTube’s partner channel program has been a success, pushing more professionally developed content to viewers. In December, VEVO’s channel had 53.5 million viewers, Warner Music had 31.7 million viewers, and Machinima had 22.7 million viewers, indicating strong interest in Justin Bieber and watching people kill each other in Call of Duty