Web marketing and Digital Marketing are two words that may come to mind when talking about business. The former is focused on the internet while the latter is focused on the mobile devices. Both have their own set of pros and cons.
Digital marketing encompasses a variety of forms. One would be search engine optimization (SEO), social media, pay per click advertising and article marketing. All of these include techniques of promoting a business online to attract more traffic.
SEO in layman’s terms entails improving the visibility of a site through the search engines and this can be done by adding keywords. A search engine, in itself is a computer that analyzes links between web pages and assigns a rank to each. Getting a high rank is important since it results in higher rankings for your site.
If you are a web business, then you would know that the search engines and other portals are the biggest tool in your arsenal. Google and other major search engines can provide you with a significant amount of traffic but only if you employ SEO techniques. This is the only way you can get your site to be in the first few pages of the search engines.
Most people opt for the use of social media sites like Facebook and Twitter. Many of them create fan pages on these sites so that friends and acquaintances could know them. If you want your online business to prosper, you must make sure that your fan page is visited regularly.
Writing good quality articles about your company can be a great asset when you are engaged in Internet marketing. You can publish these articles to as many sites as possible. As an added advantage, you can get traffic from the places where the articles have been published to.
Pay per click advertising is another way of getting more visitors to your site. It is a technique in which you can bid on a specific keyword or phrases that appear on the search engines. When a visitor who has clicked on your ad lands on your site, he/she will be directed to your site for the price that you agreed upon.
Some local business owners will also use social networking sites like MySpace or Facebook to promote their products and services. Through such a website, they will build the website’s reputation through relevant conversations. Thus, word of mouth marketing is done by these people.
Another way of reaching out to a potential client is to conduct customer surveys and it is one of the best ways of gaining new customers. This is especially true when there are limited budgets available to get clients.
The other way of promoting your business through the web and through social media is by engaging in online polls. You can ask your clients to answer surveys for both educational and informational purposes.
Digital marketing is a fantastic way of increasing sales and awareness about your product. However, it needs a lot of discipline to ensure that your marketing campaign is well planned and executed. Once the marketer is able to follow through with this process, there is a high chance that his business will profit immensely.
The key to success lies in the fact that the campaign should have a defined purpose and strategy and should be completely integrated with the sales system. Once the marketing strategy is set, then the sales and marketing should complement each other well.