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How to Choose Your Best Keyword in AdWords

by Linda D. Yelverton

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How to Choose Your Best Keyword in AdWords

Any ad campaign is going to be different from another when you have more than one keyword that’s competing for the same click. When you use more than one keyword, there are going to be unique competition scores which shows how well your keyword is performing on Google. The lower the competitor score, the higher up in the organic results. However, not all keywords are created equal.

In order to choose the best keyword for your ad campaign, it’s important to know what your competitors are doing. If they are placing the keyword into their AdWords advertisements, then they will be able to tell you which keyword is performing the best for them. They may even offer a list of their competitors.

If you are trying to rank high for a keyword, but still aren’t getting the kind of results you want, then it’s time to take a look at what your competitors are doing. They will often give you an idea of which keywords to avoid or incorporate in order to get the highest position. Look at your AdWords competition and see if it offers you a good idea.

Some of the best AdWords keywords are information keywords. These are the types of keywords that don’t require much information on the search page to bring traffic.

As you can see, it can be difficult to narrow down a niche based solely on the competition score for the keyword. There are other factors to consider, but it can be a challenge to find exactly what you want. So, instead of looking at the competition score alone, you should also find out what your competitors are doing.

You can also ask them for the prices and offers they have for various ads. Your price and offers should be as competitive as possible and ensure that you are able to get them both into your advertisement.

However, this isn’t always possible. If your keyword is chosen but your price is too low, then your competitor will be able to get a lot of clicks for their advertisement.

You want to get the best combination of keywords and AdWords competition scores so that your advertisement will rank high in the SERPs for your chosen keywords. It’s also a good idea to check to see if you can find an alternative keyword that performs as well as your chosen keyword.

One of the best ways to do this is to look at how many people are searching for a similar keyword. The statistics from Google are a great place to start. If you know how many searches per month the keyword was getting, you will be able to see if you can add some competition to your advertisement.

You should also keep an eye on the number of Google spiders crawling your advertisement. Each time a new keyword or a new ad group is added to the SERPs, there will be a period of time where there is less competition for your keyword. This is a good time to check to see if there is an alternative keyword that performs as well as your chosen keyword.

Make sure you use both keywords when the keywords are close in competition. If you don’t, you will be missing out on a potential audience and this isn’t what you want.

If you are trying to get the most value from your advertisement, it’s important to find a keyword that is used frequently by your competitors. Your advertisement should perform well for your chosen keyword, but you should also add some competition.

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