Home Affiliate Marketing Selecting the Right Affiliate Program For You

Selecting the Right Affiliate Program For You

by Linda D. Yelverton

Affiliate Marketing

Selecting the Right Affiliate Program For You

Let’s start with a summary of what affiliate marketing is all about. Affiliate marketing is a business model that allows you to make money from Internet and e-commerce websites. Simply put, with affiliate marketing you promote a product or service on another website, and you get paid when your customers purchase that product or service. There are several types of affiliate programs, but for the sake of this article we will be talking about most popular ones.

The two most popular and most often used are the “click farm” and the “joint venture”. Both are the same basic concept, but they do have some distinct differences.

With a click farm, the webmaster (that’s you) provide a link that leads directly to the merchant’s website. Then, when someone clicks that link, he/she is redirected to the merchant’s page. The merchant then pays you for the sale. Since the affiliate is simply passing the links around, there is no cost to the webmaster – so the opportunity is there to make even more money.

With a joint venture, the webmaster and the affiliate market the same product, in the same manner. Basically, the webmaster market and places the product on their own site. Then, the affiliate makes money by getting traffic to the merchant’s site. Obviously, the business model is more difficult, since the affiliate has to find and promote the product.

Now that we’ve covered both models, let’s talk about when it’s time to do affiliate marketing. A lot of merchants put up affiliate programs for obvious reasons. For example, someone might have a product that is priced very low, and people are ready to buy it right now. Someone else who is selling the same product will sell affiliate links that direct the buyer to the merchant’s site. This is called a joint venture. But even when you’re the merchant, you’re going to have to pay for the traffic. This can get pretty expensive. You may end up paying out a lot of money for ads and advertising. That’s why it’s important to try to get people clicking on your links. That’s where article marketing comes in.

For one thing, article marketing provides you with free traffic. Articles can be found online. These articles can be used to get you past your own gatekeepers and get people clicking on your links.

Another benefit of article marketing is that the webmaster you’re working with will also post your articles on their site. When you’re writing an article, it doesn’t take much work. You just need to make sure you add a few keyword phrases in there. And remember, you’ll be able to get you article somewhere where people are going to be looking for that product you’re promoting.

Now, when it comes to linking your articles to the merchant’s site, you need to make sure you’re getting the right links. There are websites where you can get your links set up. You’ll have to pay a fee to get the links on your behalf. If you’re dealing with a smaller webmaster, this can be a simple process.

However, if you’re dealing with a bigger merchant, it can be a lot more complicated. The website owner may not be willing to link their articles because they want to maintain control over the content. If they were so inclined, they could get their articles posted to a lot of different affiliate sites.

This gives you two choices: either you pay for links, or you can get free links. While getting free links is fine, sometimes you want to go with the idea of paying for the links. You’ll still get your links from other websites, and it’s better to keep your costs low and then get those other links free.

The bottom line is that choosing an affiliate program is a big decision. With so many options out there, you need to look at the pros and cons of each and decide which are best for you.

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