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Top 3 Common Mistakes When Writing an Advertisement

by Linda D. Yelverton

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Top 3 Common Mistakes When Writing an Advertisement

This article will provide a few of the common mistakes you can make when writing an advertisement. The first step in writing a good advertisement is to come up with a good headline. It is not so important whether the product or service is good, as long as the headline appeals to your target audience. The following are some of the most common mistakes that people make when writing an advertisement.

o In writing a good headline, always put the main idea of the advertisement at the beginning. If your headline lacks a strong lead-in, then your ad will not stand out from the rest. In doing this, you will also be able to get your message across faster.

o When writing an advertisement, always be as short as possible. If your ad is too long, then people will lose interest. So always use short sentences and paragraphs.

o A catchy slogan is very important in an advertisement. The slogan should grab the attention of the reader immediately. This is to ensure that your advertisement can get people interested in what you are selling.

o Another way to make your advertisement more enticing is to have a catchy phrase that represents your product or service. Make sure that your company name is not mentioned as well. Your phrase should be unique and it should draw people in.

o Never copy an advertisement. This may seem like a no-brainer, but you would be surprised at how many people do this. Always come up with your own ideas instead of copying someone else’s.

o Always have the right product or service in your advertisement. You should be able to tell the readers exactly what you are selling before they even open the newspaper. Your readers should know what you are selling before they even purchase it.

o Never underestimate the power of an eye-catching headline. For this reason, many people create misleading headlines. In doing this, you will end up offending the reader and your advertisement will most likely never see the light of day.

o Never use too many images in your advertisement. There are no two ways about it – Images do not sell. If there are too many images, then your advertisement will most likely be rejected by the reader.

o Do not put words into your advertisement. When writing an advertisement, always keep the lines short and concise. If your readers don’t want to read lengthy paragraphs, then you are simply not going to make any sales.

o Always make sure that your article is informative. There are some people who write an advertisement and forget to include information that relates to the product or service. You have to make sure that your advertisement gives people all the information that they need so that they will be more likely to read on.

These are some of the most common mistakes made when writing an advertisement. By learning from these mistakes, you will be able to avoid making these mistakes in the future.

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